Discuss how Baz Luhrman reaches his audience Essay

In this essay I am going to discuss how Baz Luhrman reaches his audience and establishes mood in his film adaptation of Romeo and Juliet. To do this I am going to discuss the difference between the screenplay and Shakespeare’s original text, the genre of the film, the mise-en-scene, lighting, camera shots and soundtrack. Baz Luhrman wanted to reach a teenage audience this is portrayed through clothing, the fast pace action, and the soundtrack. Luhrman may have wanted to reach a teenage audience because there is no other recent film adaptation of Shakespeares’ plays catering for a teenage audience. Baz Luhrman reaches his audience and establishes mood in the opening credits and first scene of his film adaptation of Romeo and Juliet by his use of modernisation of the original text. The genre is communicated to the audience immediately in the opening credits in the screenplay. The prologue from the play is used in the form of a news report. We then hear a voice over that sounds as if he is writing what he is saying. The main points of his speech are shown in the form of newspaper headlines or flashed up on screen. When we hear the voice over stating the prologue his last fatal line is, â€Å"A pair of star-crossed lovers take their life. † This is the last sentence flashed on screen before the audience see the characters picture and their name in a freeze frame. Luhrman could have done this to show the audience who the possible main suspects were for the cause of Romeo and Juliet’s deaths. There are shots of the film shown in quick succession which builds to a climax. In these shots are images of shooting, fast cars and police. These all show conflict, action and death i. e. tragedy. As the film progresses, it shows the audience that there are going to be deaths. Also the operatic music we hear becomes faster and faster. This goes well with the sequence of quick film images helping to create the feeling of tragedy. In the news report there is a picture of a broken wedding ring, this also helps to portray the message of tragedy and heartbreak. In the screenplay Shakespeares’ original text has been adapted to suit the modern audience. This is seen clearly in the first scene at the petrol station. The screenplay shows a Montague biting his thumb at the Capulets, whereas in Shakespeares’ original text, it is a Capulet that bites his thumb at the Montague’s. The roles may have been reversed because the Montague’s seem childish and the Capulets are more serious. The biting of the thumb is an immature thing to do, therefore suiting the Montague’s. In Shakespeares’ text the Capulets are at fault for starting the fight. In this screenplay both the Montague’s and the Capulets are to blame for the fight. Baz Luhrman has adapted the original text in this way because he wanted to show that both families had involvement in the deaths of Romeo and Juliet, and it was not more the Capulets fault then the Montague’s. They were both at fault. To get this message across, Luhrman started at the beginning showing continuity. Also certain lines from Shakespeares’ text have been left out of the screenplay. For example, in the original text a Capulet states, â€Å"Let us take the law of our sides, let them begin. † However this is not included in Baz Luhrmans’ screenplay. This maybe because he wanted to make their actions and statements spontaneous. If he had included that line it would have shown that they have thought about their actions, which could then lead to the Montague’s being the cause of the fight. The film is set in Southern California. The first scene is set in a petrol station; this is so there can be a fire at the end of the scene. The cars both families drive have the first three letters of their family name as the license plate, which would make the audience believe they are wealthy. The Capulets’ car is dark signifying evil, whereas the Montagues’ car is bright revealing their childlike, playful personalities. The Capulet’s guns have their family logo on it and the word ‘sword’ (because it was the term used for gun at that time) as do the Montague’s. The Montague’s are portrayed in quite a ‘laddish’ manner and come across as harmless. They wear bright coloured clothing, have dyed hair, bald heads, fair complexions, clean shaven skin and behave scandalously. They seem more like boys, rather then men and come across as quite laid back and relaxed. These characteristics show their personality. The Capulet’s have a Latino look about them; they have a darker complexion, dark facial hair, and are stylishly dressed. Stereotypical archetypes (dark meaning villainous). They have slick gelled back hair which suggests to the audience that they take pride in their appearance and like to display their wealth. With the Montague’s, they do not seem to care what people think and so do not dress to impress. The Capulet’s also have silver heeled boots and one in particular has a silver cap over his top teeth saying ‘sin’. This shows the Capulet’s hypocrisy because they wear Catholic waistcoats. A better example of the Capulet’s hypocrisy is Tybalt who has a picture of God on his waistcoat and says he hates the word ‘peace’. Because the Capulet’s are conscious of their reputation, they are keen not to be insulted. Tybalt is smoking a cigarette in the petrol station showing rebellious behaviour and a danger to others. Unlike the Montague’s who appear harmless. During the gunfight, the Montague’s continuously fire off target and the Capulet’s shoot accurately and have a stylish handling of their guns, (Tybalt in particular). This along with appearance and behaviour, show the audience aspects of the character and a contrast of personality. There are a variety of camera shots in the opening credits of the film. There is lots of zoom in and out, when words flash up on screen and fast panning. There are high and low angle shots in a rapid sequence which creates visual excitement; it is very dramatic and almost confusing. Luhrman chose to use these types of camera shots because it escalates to a climax and adds to the mood being created. The first scene is top lit, has a quick fiery pace, uses slow motion when Tybalt drops a match and his cigarette. This creates suspense. There are lots of close ups used and one of most significant is the close up of the eyes (Benvolio and Tybalt, highlighting their evil intent) before the gunfight. This shoes intensity. Fast moving cameras make it hard to keep up with the action. This affect has been produced via the editing and helped with the formation of mood. Also a comical effect is created when a woman in a car is hitting a Montague in the head with her handbag. This is to try and relax the atmosphere because the scene is so tense. Luhrman has used a steady camera shot to involve the audience into the movie. This also adds tension as it makes the audience feel as if they are part of the gunfight. The operatic music in the opening credits reaches a climax. In the first scene, the Montague boys have their own introductory music called ‘The Boys’. It is an up beat retro sound revealing their adolescent characters. This caters for the teenage audience Luhrman is trying to reach because it is a modern style of music revealing their adolescent characters. The Capulet’s have a Western type music mirroring a cow boy style to represent their villainous characters. The soundtracks introducing the two families give the audience a sense of their personalities. The sound effects of the screenplay are Western; this creates a Country and Western style atmosphere and tells the audience there is going to be a gunfight. Also the pan pipes (symbolising the whistling of wind) and the creaking of a rusty sign, indicate a gunfight in the making and create a comical effect to relax the intense atmosphere. When the Montague’s and Capulet’s meet there is complete silence suggesting the starting of a gunfight. During the gunfight there is a blend between opera and a western style of music, showing equality at that point. In this essay I have explained how Baz Luhrman has reached his audience and established mood in the opening credits and first scene in his film adaptation of Romeo and Juliet by his modernisation of Shakespeares’ original text. I have done this by discussing the genre, the difference between the screenplay and the text, the mise-en-scene, lighting and camera shots and the soundtrack. Baz Luhrman has made clear changes in his screenplay and has produced a successful modernised film of Romeo and Juliet.

Handling Complaints: How Did the Employee Respond?

In our case, a guest is having meal in The Hong Kong Jockey Club. She has order an a la carte with steak. She would like her steak with well done. Unfortunately, the waiter gives her a wrong meat temperature dish, i. e. medium. The guest is not satisfy with the dish and begin lose temper asking for explanation. The waiter has do the following step to provide the right and quality service to the guest. Firstly, the waiter tries to calm the guest down. Secondly, he is listening to the guest’s grievances, so as to provide the right service to the guest again.And he is allowing the guest to vent, to let the guest express her unsatisfactory. Thirdly, the employee tries to apologize for the wrong service, to give the image that our restaurant is willing to correct our mistake and not to happen again. Fourthly, the employee has done the corrective action. He asks the chef to cook the dish again as soon as possible. And with the correct meat temperature i. e. well done. This can show to the guest that we have a positive â€Å"can do† attitude. Finally, servicing the guest with politeness again. The skills and theories that we have apply in the case:For the procedural side: We have attempt timeliness. When the guest has problem regarding the steak she ordered. The employee has taken immediate action to approach to the guest. Listening what is her concerns and grievances. Then make a corrective action. Therefore, we can practice the moment of truth to the guest. Communication skill also applies on our case. When the employee notice that the food production section have cook the wrong dish to the guest. He immediately asks the chef to cook it again with the right meat temperature. And this dish is the first priority to be cooked.So the guest needs not to wait for longer time. This can show that we apologize for our fault. For the personal side: Firstly, positive attitude can be found in the case. When the guest is complaining with the wrong dish, we immediat ely apologize for our fault. And we do try clam the guest down to let her vent her dissatisfy feeling. Also the employee listens to her concerns and grievances as to give the right service to her again. Secondly, guidance also can be found in the case. The employee use positive wordings like â€Å"Please wait; let me order a new one for you. This shows that we are willing to be of assistance. And we are concern of every customer’s needs. No one we will miss out. Lastly, we have solved the problem immediately when guest has a problem. The employee immediately calls the chef to cook the right dish as soon as possible. Therefore, the guest no needs to wait for long time to have her meal. So the guest tempers being recovered very soon. And do not affect her feeling while dinning out. Recommendations for improvement To avoid the problem happen again, I suggest when taking order from the guest, repeat what items the guest had ordered.It is because double check of order can prevent mistake, sometimes the environment is noise, and service provider may not listen well to what the guest has ordered. Also, the chef can ask clarification from the front line staff when come across some rare food order. It is because in tradition in cooking steak, cooking steak with well done are not commonly found in western eating culture. When the chef comes across with this kind of rare cooking method, he can ask the front line staff to make clarify. Then mistake can be minimize.

UnitedHealthcare Group Assignment Example | Topics and Well Written Essays - 1000 words

UnitedHealthcare Group - Assignment Example The purpose of the essay is to measure the readiness of the organization and to observe the strategic plans that would be required to be incorporated by the organization for satisfying the healthcare requirements of the citizens in the next decade. The citizens of next decade will have several additional healthcare requirements in comparison to people of present generation. As a consequence, the staffing requirement for specialized workers in several medical occupations (such as nurse) will also rise in the next decade. In present days, people largely neglect the personal healthcare aspects such as diet, exercise and sleeping requirements and significantly engage in several unhealthy activities such as smoking and drinking among others. Besides, increasing level of stress and obesity issues has also become prevalent for people. Several studies depicted that in the United States (US), 50% of deaths are attributed to preventable actions and negligence of people to several manageable as pects. Thus, in the next decade there will be requirement for better health programs along with providing awareness education which can lead to change in behavior of people. Furthermore, in the next decade, citizens are expected to gradually undertake higher responsibilities for healthcare. This, in turn it will increase the requirement of tailored healthcare delivery in terms of better healthcare products and services. As citizens would require bearing the financial stress of handling healthcare issues, they will require effective direction through better healthcare plans. For instance, according to the statistics of ‘America’s Health Insurance Plans’ in 2007, almost 4.5 million Americans were covered with effective healthcare plans.

Investment Portfolio Project Assignment Example | Topics and Well Written Essays - 2000 words

Investment Portfolio Project - Assignment Example Some of the advantages I shall enjoy include dividends from the companies. Common stock will account for 20,000 because -: Source of income as dividends Growth potential if the company splits its common stock to satisfy a large part of their financial needs' 10,000 shall go into preferred stock as such shareholders receive dividends before common stockholders are paid any cash. This is especially so when corporations are experiencing financial problems. I wish to invest both in corporate and governments bonds. A bond is a written pledge to repay specified sum of money a government to corporate with interest. When I buy a bond I will be loaning a government or corporate money for a given period. The period may extend between 1-30 years. I have two options: to keep them till maturity or redeem them to another investor. Corporate bonds shall be in Celco Corporation, D&E Corporation, and Alexander & Baldwin. Choosing blue chip stocks is a safe investment that generally attracts conservative investors. Some of the respected companies incorporate America includes AT&T, general electric and Kellogg. I will carefully look out for leadership in industrial group, history of stable earnings and consistency in paying dividends. These corporate bonds shall take 20,000 i.e. AT&T (8%), General Electric (91%) and Kellogg (3%). The Equity stocks shall include Dow Chemicals, Myers Squibb and Royal Dutch/ shell in and equal ratio of the 20,000. The main object for such investing shall be income, getting higher dividends than average stocks. Incase of defensive stock that could be included on the portfolio then Proctor and Gamble, Kellogg shall be good bets. A consistent dividend payout even during...My understanding of different investments in relation to risk depicted by the table below. Buying stocks in a corporation listed in a stock exchange allows ownership and participation in the success of the corporations. I will get an opportunity to sell and repurchase at later date possible at high price therefore getting capital gains. I wish to invest both in corporate and governments bonds. A bond is a written pledge to repay specified sum of money a government to corporate with interest. When I buy a bond I will be loaning a government or corporate money for a given period. The period may extend between 1-30 years. Choosing blue chip stocks is a safe investment that generally attracts conservative investors. Some of the respected companies incorporate America includes AT&T, general electric and Kellogg. I will carefully look out for leadership in industrial group, history of stable earnings and consistency in paying dividends. These corporate bonds shall take 20,000 i.e. AT&T (8%), General Electric (91%) and Kellogg (3%). The Equity stocks shall include Dow Chemicals, Myers Squibb and Royal Dutch/ shell in and equal ratio of the 20,000. The main object for such investing shall be income, getting higher dividends than average stocks. Investing in mutual funds would also be another wise investment vehicle.

Major assignment Essay Example | Topics and Well Written Essays - 2000 words

Major assignment - Essay Example These products are customized for specialized buildings. SSI is a small division company with a closed loop organizational chart. The company is headed by Charlie who is the chief executive officer. There are three salespersons, two engineers and three project manager who look after the entire bidding process. The production department includes 45 welders, four supervisor and one plant manager. The shipping department consists of 10 employees including one shipping manager. In order to assist the administration processes, the company has two secretaries and one controller (Castleberry and Tanner, 2001). Personal Selling process of the organization The company manufactures custom steel products for specialised buildings. Structural Steel is into business to business marketing. It is a commercial transaction between two or more different businesses, for example between a wholesaler and a manufacturer. B2B transactions are generally characterised by high volume of transactions, higher i nvolvement of sales and marketing team during negotiations and much high value of money involved (Katou and Budhwar, 2008). It is a complex and long process of buying and tends to be based on client-company relationship. As a result of the amount of money and time spent during transactions and negotiations, B2B features high loyalty for brands. Also, the sellers in the B2B process are required to have numerous meetings and interactions with the customers and clients during the process of negotiation. Industrial trade shows, conferences, exhibitions and online communication sites are few of the places where business to business companies interacts with both prospects and customers (Parvinen et al., 2013). In the present case employees who are directly involved in communication with the clients are the sales persons, shipping department and engineers. The major interaction with the client is however done by the sales person, as they represent the organisation. During the process of ne gotiation, the organisation may involve engineers, shipping managers and sometimes accountants, in order to make the clients clear about the various internal processes and requirements. The purchasing process in B2B marketing is riskier than in business to customer (B2C) marketing, as the transaction amount is more and entire transaction process is based on exact quantities and products (Harrison, 1998). Purchasing process in B2B involves committee meetings as decisions are driven by specifications and expert advice is required all the time. Thus in case of Structural Steel, the personal selling process involves sales person, finance department, engineering department and many times even the CEO of the company. Sales management process Sales management process involved all stages from cold calling, prospecting, negotiation to shipping of final products and billing. It includes an entire cycle where clients orders specific products or services and the company delivers it and gets the payment (Age, 2011). A sales management process is characterised by many features. It includes objectives and goals for departments, staff members and the entire organisations. These objectives and goals must be discussed with every involved and connected staff. Sales management process is a closed loop activity where performance of one department is directly related to another. Also known as sales pipeline, sales management

Describe what you see Essay Example | Topics and Well Written Essays - 250 words

Describe what you see - Essay Example The statue is wearing a tunic and tights, adorned with a long fur coat, which has puffed sleeves, seeming pleasantly anachronistic against the background adorned by the premises of the State Community College. The legs of the statue are short, thick and firm, depicting a pachyderm like balance and strength. The hands are comparatively shapely and long, signifying the sophistication of the Western civilization. The facial features of the statue are lean, masculine and imbued with determination, resembling a mountain like stability and solidity. The statue is about as high as a young oak tree, commensurately solid and firm. The forehead is slim and slightly furrowed, evincing the determination of a crouching lion. The eyes are almond shaped and gazing ahead, akin to a search light like focus. Overall the contours of the statue are bold, monolithic, and round, accentuating the solidity of the marble rock from which it was

TEACHING ENGLISH PRONUNCIATION TO SPANISH SPEAKERS Research Paper - 1

TEACHING ENGLISH PRONUNCIATION TO SPANISH SPEAKERS - Research Paper Example The literature review chapter discussed about the speech sounds, vowels, consonants, speech organs, and production of sounds in a critical manner. The literature review served the purpose of dealing with the research topic in an in-depth manner. It was found that the correct pronunciation is dependent on positioning of tongue and lips and also the movement of air within and outside the mouth and nose. The literature review added great deal of value for the later chapters. The research methodology chapter explained the reason behind selecting the anti-positivism research philosophy and inductive research approach along with the use of questions and graphics for enhancing the pronunciation of students in a well planned manner. This chapter explained the methodology to be used in analysing the major outcomes of the research. The proposed framework chapter explained the framework to be used in enhancing the pronunciation of students. In this regard, Kenilworth’s English Pronunciation Skills as a form of questions along with a number of graphs highlighting the lips and tongue movement, speech organs, and how vowels and consonants are produced and pronounced were used in an illustrative manner. The conclusion and recommendation chapter concluded that enhancing English pronunciation is requires continuous effort along with proper understanding over the production of speech sounds, sound movement, and vowels and consonants production and pronunciation . English has emerged as one of the main languages being spoken in different parts of the world. The global environment seeks people having command over English in terms of communication and exchange of ideas and views. English is a global language that is used for the purpose of communication in countries where it is not a native language. However, with global boundaries shrinking and people exploring different opportunities in different parts of the world,